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Modern consumerism and today's popular culture has made a come back to the fashion world, and is definitely one of the most talked-about concept, as seen in recent fashion weeks for a/w 2014. By now, everyone would have seen and heard of the great phenomenon known as the Chanel Shopping Centre at Paris Fashion Week that has left everyone hooked on the idea and the iconic 'fast-fashion' pieces with a playful nod of acknowledgement towards society's biggest fast food enterprise as seen at Moschino for Milan Fashion Week, which has left world-wide fashionistas talking for days, weeks and probably the entire season. 
Sources: Business of Fashion (BOF) & NOWFASHION
Chanel shows have always been pushing the boundaries of what is conceived to be traditional catwalk showcases, and the shopping centre concept is so relatable to everyone as a common place to visit, that it has undoubtedly brought an element of realism into a high-fashion event. There was an element of playfulness, fun and a whole bunch of colourful creativity behind the show's set that is truly innovative and unique. It makes us all realise that fashion can and should be fun! 

Source: Marie Claire UK
Source: Business of Fashion (BOF) & NOWFASHION
I'm all for serious fashion and fashion events by all means, are to celebrate exquisite craftsmanship in the detail to design. But every now and then, you've got to agree that having the ability to make fashion come across as fun and possibly accessible, especially in such a highly compatible industry, is worth the nod of respect and a chuckle of how brilliant a concept it is.
Source: Business of Fashion (BOF) & NOWFASHION
So what are the bold statements from these designers? Is it stating that in today's modern culture and ever evolving economy, high-fashion is no longer exclusively for the elite but coming to be more accessible and equalised within society? Or just a mild passing mockery of creative brilliance to start a new trend and a reason for fashion collectors to fight over limited edition pieces? One can agree on both, either or neither but you've got to admit that the pieces are super catchy and just like Pop-Art, it will always look cool and in fashion.
Source: MTV STYLE

Joan x
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