SPRING FAIR 2014: Inspiring Buying

Last week, Cup of Daisies had the privilege to take part at the SPRING FAIR INTERNATIONAL 2014 held at NEC Birmingham. The SPRING FAIR is one of the most crucial international trade fair/convention in every buyer's social calendar. This event brings together over 300,000 exciting new British-designed products over 13 unique sectors that are hot off the buying market, creating a buzz of the latest snippets of what's in trend.

The Prince's Trust was the main sponsor for new up and coming designers in the retail market, amongst the list were Cup of Daisies, C Grand London, Rosie Olivia Millinery and many more, which were all displayed in Hall 20 along with other bigger international brand names such as Re-Uz London, Shruti Designs, D&X London and Wrinkle Cork Products.

John O'Reilly, regional director of The Prince's Trust in Central England, commented:
"We are excited that some of The Prince's Trust supported businesses are able to exhibit their products at the i2i Spring Fair this year. It's a fantastic opportunity for the fledgling businesses to share and showcase their exciting ranges and make valuable contacts".

Our company owner/head scarf designer, Oana Balan, said:

"It was a great experience to see so many businesses and different nationalities brought together to one display hall. There were also incredible displays of various soap brands such as Bomb Cosmetics and My Little Bath Soap in the same hall. Amongst my favourite products to check-out were the cards with amazing illustrations from Wrendale Designs and Jo Stockdale located over at Hall 4".

It was truly a great experience and opportunity for a young fashion label like Cup of Daisies to be part of this international trade fair. It has provided a display platform for our label to be out there in the retail market and to be that one step further into creating a social impact through fashion and design.

Joan x

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